Introduction to Meta Tags

Introduction to Meta TagsMeta tags ar base bits of text that allow for describe the pageboy content the tags do not await on the clear page itself, but only when in the page code. They help seek locomotives to determine what a web page is about, which further helps with search engine optimisation. The tags argon only visible to search engines and not to the user/client.There are 4 types of Meta tagsMeta Keywords AttributeThese keywords are relevant to the selective information on the page. The pros to this are that they allow to direct trade that are searching for specific things, towards particular pages. The cons of this is that one, they dont work anymore, and two, it allowed community to piece random tags unrelated to their page into the HTML and es directial Pirate craft for other pages.Title TagThis is the title of the page that pull up stakes appear on the search engine. It is one of the close important tags as this has the most impact on search ranks, and are visible to the users of the search engine. This impart be the first thing users bequeath see for themselves that will part them what the page is about. Pros of this is it tells users what the page is about immediately, however the cons finish be that if the ill-use title is used or not specific enough, it discharge offspring search engines results massively but showing the titles of the wrong web pages on search engines when the user is searching for a different unrelated web page.Meta Description AttributeThis gives a explanation of the page. It gives a brief description of the page below the title tag in the search engine results. The advantages are it can entice users to click on the webpage after cultivation the description and creation interested. The disadvantages are that this does not affect the search results ranking of the page.Meta Robots AttributeThis is an indication to the search engine bots what should happen to the page when opened. These can give two comma ndsIndex/NoIndexThis tells the search engine whether the page should be shown in the search results or not.Follow/NoFollowThis tells the search engine whether the connect to the page should be followed or not, depending whether or not it is safe.Newsgroup and forumsAdvantages of newsgroups and forums are that it allows throng to express their own opinions freely with other people. It lets people with similar opinions to coupled and this elbow room information about an organisation can spread tumultuous, whether it is a good or bad point and regardless of whether its true or not. This is a disadvantage of forums as it allows false information to travel fast and rumours spread quickly however forums and newsgroups are commonly monitored by the keep company or by the invest owners to make sure false information is kept to a minimum.Banners and PopupsThe advantages of banners and popups are they allow for intrusive advertisement, which means it is substantial for people to miss the advertising and can sometimes mean people visit an organisations webpage may enjoy the content of the webpage.The disadvantage of this type of packaging is that it can irritate people because it is intrusive so may incommode more customers and cause more trouble than its worth if it is done on mass.SpamThe advantages of spam are similar to banners and popups as it is also intrusive, it means people will find it hard to avoid it and because spam is sent via email, it means promoters can dismiss it to hundreds of thousands of emails every minute, every day to maximize the chances of someone clicking on the link to a webpage.The disadvantages of this is that most email providers will filter out spam into separate inbox folders or just set off it all together so only a small voice of spam sent reaches the target.Site NameThe advantages of a site image are that, if named correctly, they can intrigue people to visit a site even if it is not what the client originally wanted, the y will allow for elusive advertising that a customer may not even project which makes it less intrusive to the customer.The disadvantages of a site name are that, if they are not named correctly, they can damage promotion, as the customer may not think that the site is not what they are looking for or will not intrigue people to visit at all. An example of this can be a website which sells both beds and headboards but if the site name only advertises beds and not headboards, a customer may think this site does not sell headboards and move onto another site.Direct MarketingThe advantages of direct selling are customers can get information about the product being offered easily and can ordinate orders for delivery their house or place of work. It also allows customers to ask questions directly to the organisation/company via telephone. Online direct marketing can allow social media sites to increase the amount of exposure people have to direct marketing.The disadvantages of direc t marketing are that organisations/companies can send unwanted junk mail to people with no interest in the products. Unwanted calls to people can mean a company will sometimes be trying to convince people to buy products they do want and annoy the customer.Bibliographyhttp//www.wordstream.com/meta-tags